Cover for Creating the Optimum Purpose for your Cold Outreach

Get better outbound results with an optimum purpose.

Decision makers are usually listening or scanning for this single piece of information for one morbid reason.

It’s because they want to eliminate you!

For sales people, if you’re unable to connect with your purpose you’ll usually lose the attention of the decision maker.

If you say you’re calling about printing services, they already have a printer. Goodbye.

If you write that you’re reaching out to them about sales engagement tech, they already have vendor. Delete.

If you say you’re contacting them about consulting services,

they don’t need a consultant. Adios.

As a salesperson the odds are stacked against you because decision makers are looking for WHY NOT.

This is why finding the most optimum purpose for your engagement is critical.

So, how do you find it?

I share my method on the next page…

Do you want a
Bigger Sales Funnel?

Did you know you can more
than double your productivity
with sales automation?
Photo of Subroot Founder Matt Wanty

About the Author

Matt Wanty is the Founder of Subroot and the Author of The Lost Art of Cold Calling. In addition to writing a book on cold calling, Matt regularly shares posts on Linkedin, His sales content on cold calling, sales career, SDRs and more has been read by millions of sales people around the world.  Sign up below to receive Matt’s content directly to your inbox.

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Why are you contacting me?

Create an optimum purpose with three simple steps.

Step 1: Identify who or what benefits from the product

or service you sell.

Step 2: Identify the benefit.

Step 3: Put them together to create your purpose.

 

SALES ENGAGEMENT TECHNOLOGY

Who benefits: Sales team

What’s the benefit: Productivity

I’m calling about your sales team’s productivity.

 

WEB DEVELOPMENT

What benefits: Your website

What’s the benefit: Conversion

I’m calling about your website conversion.

Right Purple side bar for white page of Creating the Optimum Purpose for your Cold Outreach

Do you want a
Bigger Sales Funnel?

Did you know you can more
than double your productivity
with sales automation?

More Examples

ACCOUNTING SERVICES

What benefits: Your taxes

What’s the benefit: Maximum return

I’m contacting you about a maximum return on your taxes.

 

NETWORK SECURITY SOFTWARE

What benefits: Your network

What’s the benefit: More security

I’m calling about more security for your network.

 

LEAD DATA

Who benefits: Sales team

What’s the benefit: Better leads

I’m calling about better leads for your sales team.

 

CAR INSURANCE

Who benefits:  You and your car

What’s the benefit:  Protection

I’m calling about you and your car’s protection.

 
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