Get better outbound results with an optimum purpose.
Decision makers are usually listening or scanning for this single piece of information for one morbid reason.
It’s because they want to eliminate you!
For sales people, if you’re unable to connect with your purpose you’ll usually lose the attention of the decision maker.
If you say you’re calling about printing services, they already have a printer. Goodbye.
If you write that you’re reaching out to them about sales engagement tech, they already have vendor. Delete.
If you say you’re contacting them about consulting services,
they don’t need a consultant. Adios.
As a salesperson the odds are stacked against you because decision makers are looking for WHY NOT.
This is why finding the most optimum purpose for your engagement is critical.
So, how do you find it?
I share my method on the next page…
Do you want more
sales opportunity?
Have you figured out the
best way to reach your target
decision maker? I can help.
About the Author
Matt Wanty is the Founder of Subroot and the Author of The Lost Art of Cold Calling. In addition to writing a book on cold calling, Matt regularly shares posts on Linkedin, His sales content on cold calling, prospecting, sales career, SDRs and more has been read by millions of sales people around the world. Sign up below to receive Matt’s content directly to your inbox.
Why are you contacting me?
Create an optimum purpose with three simple steps.
Step 1: Identify who or what benefits from the product
or service you sell.
Step 2: Identify the benefit.
Step 3: Put them together to create your purpose.
SALES ENGAGEMENT TECHNOLOGY
Who benefits: Sales team
What’s the benefit: Productivity
I’m calling about your sales team’s productivity.
WEB DEVELOPMENT
What benefits: Your website
What’s the benefit: Conversion
I’m calling about your website conversion.
Do you want a
Bigger Sales Funnel?
than double your productivity
with sales automation?
More Examples
ACCOUNTING SERVICES
What benefits: Your taxes
What’s the benefit: Maximum return
I’m contacting you about a maximum return on your taxes.
NETWORK SECURITY SOFTWARE
What benefits: Your network
What’s the benefit: More security
I’m calling about more security for your network.
LEAD DATA
Who benefits: Sales team
What’s the benefit: Better leads
I’m calling about better leads for your sales team.
CAR INSURANCE
Who benefits: You and your car
What’s the benefit: Protection
I’m calling about you and your car’s protection.
Do you want more
sales opportunity?
Have you figured out the
best way to reach your target
decision maker? I can help.
About the Author
Matt Wanty is the Founder of Subroot and the Author of The Lost Art of Cold Calling. In addition to writing a book on cold calling, Matt regularly shares posts on Linkedin, His sales content on cold calling, prospecting, sales career, SDRs and more has been read by millions of sales people around the world. Sign up below to receive Matt’s content directly to your inbox.