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Matt Wanty - Author of The Lost Art of Cold Calling

Matt started his sales career as one of the top reps for a major logistics corporation. In 6 ½ years he sold over $20 million in new business before moving on to start his own company. Matt’s first success as an entrepreneur was driven by selling a seven figure contract to one of the largest manufacturers in the world, 3M Company. Matt now provides outbound sales coaching and consulting through his new company, Subroot.

He’s helped reps & managers at companies like Zoom, Seismic and Northwestern Mutual refine their messaging so they can have more productive sales conversations.  Matt works with companies and reps to improve sales messaging, identify ideal outbound channels, and enhance sales skills through Subroot’s Smart Outbound program. The program also teaches reps some of the most effective outbound tactics being used today.


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